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          <p><span>1.1产品介绍</span></p>
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            <p><span>产品背景</span></p>
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            <p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 随着社会经济的不断发展，我国居民的汽车占有率与收入水平不断增长，然而随之而来的问题是一二线城市交通拥堵状况的日益严重以及汽车低使用率带来的资源浪费和环境问题。不仅如此，原本应该服务于市民出行的传统出租车行业其服务水平日益下滑，绕路、拒载等行为让许多顾客怨声载道。</span></p>
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            <p><span>产品机遇</span></p>
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            <p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 政策方面，我国出台了数项行业规范性指导意见，为行业的规范化与进一步发展提供政策保证；</span></p><p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 经济方面，我国居民收入的不断增加、上网人数的增加以及手机上网人数的增加；</span></p><p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 社会方面，大城市出行环境恶化，私家车限购且使用率低以及维护成本高；</span></p><p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 科技方面，我国基础网络速度的提升智能手机渗透率的增加以及GPS技术的日益成熟。</span></p>
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            <p><span>产品价值</span></p>
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            <p><span>&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; 滴滴出行正是一家主打交通出行的综合服务平台，是盖出租车、专车、快车、顺风车、代驾及大巴等多项业务在内的一站式出行平台。采取信息化手段，利用经济学最简单的供求原理，让资源分配更合理，并解决了“打车难、打车贵、服务质量层次不齐”的问题。</span></p>
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